Company

Where are we?

RODI – SINKS & IDEAS, S.A. is a portuguese company located in Aveiro (50 kms South of Oporto), working on metallurgy and metal. Its main aim is to produce specialized high quality products, focusing on the cycling area, specifically on aluminium wheels and rims.

Company Evolution

RODI was acquired by its present administration in 1976. The company used to centre its production on bicycles (mudguards, chain carters) and motorcycle (fuel containers, mudguards) accessories. It had a total area of 2000m2 and an annual invoice amount of € 50000.

In the 80’s, RODI widens its business area by starting stainless steel sinks production, becoming a pioneer in kitchen sinks with two bowls pressing without any kind of welding. On the cycling department, RODI starts focusing its investment on the production of aluminium wheels and rims for bicycle, this time with the purpose of exportation. Our presence on the main trade shows of the sector granted us a permanently updated vision of the latest market tendencies, thus, allowing us to have a wide, versitile modern range.

As a result of the business growth, we started a new project on the kitchen sinks business area: the construction of a new production facility, equiped with the most modern technology on metal conformation.


Today

Deriving from our continuous development and high investments on innovation, quality and technology, RODI reached a solid, leadership position on both national and european markets, what enabled us to gather clients throughout the world, as well as, to earn the trust of the greatest bicycle manufacturers.

All this knowledge and technology have also been applied to the wheels production, granting us greater quality, robusteness and outstanding design, what led us to partnerships with the most prestigious bicycle brands.


Mission

RODI as an organizational structure residing in the national business community, assumes two strategic dimensions:

  • A SOCIAL VOCATION BASED ON CREATING JOBS AND INCREASING NATIONAL WEALTH;
  • A PURPOSE OF MODERN TECHNOLOGY AND CONSTANT INNOVATION.

Both are ingredients that enhance the creation of an organizational environment and culture where employees satisfaction, their qualification and resident skills are handled with mastery, in favor of the return of the capital invested and of the success and dignity of the business sector where it belongs. Internationalization is a state of mind present in the company, having been a key factor of its development and leveraging RODI to a reference plan either in the national geographic space as much as on the international.


RODI’s QUALITY, ENVIRONMENT AND SAFETY POLICY

Vision

RODI has its whole performance based on the technological innovation of its products and processes and on the organizational learning.

This performance will allow the company to improve its productivity, protect the environment where it operates and defend the consumer and its human resources.